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Social Networking sites and marketing - is it worth the time and effort?

2008-12-31T00:11:09Z

ysn - yourstudentnews asked:

I have been thinking about joining into myspace and others to help promote a business. Does this work? Is it really worth the time to set up a nice “space” or do the members of these places just view such things as spam?

Any experience with linkedIn?

Any lists of niche social networking sites - especially those focused on business or education?

Own your own Social Network

Technorati Tags: Education, Members, myspace, Networking Marketing, Niche Sites, Social Marketing, Social Networking Sites

Affiliate marketing

2008-12-24T23:22:03Z

William Hutchinson asked:

Affiliate marketing is becoming one of the most popular ways to make money. People all over the world are using the Internet to start your own affiliate business. Anyone can be successful as an affiliate if they are willing to work and learn how.

You need to be aware of some of the affiliate Internet marketing tips before you start anything. These affiliate internet marketing tips will help you to choose the program that is right for you.

Here are the affiliate internet marketing tips you need to know.

One: You need to know how to use affiliate marketing tools. This will determine whether you will be successful or not. So educate yourself on all of the different tools that you will need such as webpage banners, web hosting and many others. The better your chances of success will be if you educate yourself regarding online business tools.

Other affiliate marketing tools can include graphics, solo ads, email messages, blog articles, tell a friend and more. But as we have said the tools do you no good unless you use them correctly.

Two: You need to educate yourself on finding affiliate marketing programs that will be reliable and will help you make some good money. Most of the programs are free to start with and they will offer you anywhere from 20% to 60% commission rate. So take time to learn how to find the right program for you.

You want to sell products in a niche where people are already spending money. Looking at what is happening on the internet at places like Google Trends can certainly help.

You will also have to learn how to advertise and promote these products. This is what separates the people who are successful from those who are not. You will never sell anything if no one can find you on the internet.

Selling products to people who are already spending money and marketing to them is the key. This will take some skills and you will have to develop those over a period of time.

By following these two very important affiliate internet marketing tips you will be more successful than others who ignore these tips. You do not have to follow these tips but you will find yourself struggling to succeed if you don’t.

There are many successful people online but they did not get successful because of luck. They started where you need to start and they worked hard. If you want success bad enough you can to.

MySpace Friend Adder

Technorati Tags: Advertising, Affiliate Business, Affiliate marketing, Affiliate Marketing Programs, Business Tools, Google Trends, Internet marketing, Marketing, Period Of Time, Spending Money, Ways To Make Money, Web hosting service, William Hutchinson

2008-12-29T16:27:01Z

Gillian Meier asked:

As the online consumer becomes more powerful and in control, the focus for internet marketers should moved towards non-intrusive, relevant and socially attractive campaigns. Online Consumers have quite frankly had enough of intrusive, forced online advertising campaigns.

The top 10 internet marketing tips for 2008 are:

1. Optimise your website’s content

2. Create a content development strategy for your website

3. Invest in a paid search (pay-per-click) campaign

4. Publicise your website through article marketing

5. Develop a social media marketing strategy

6. Create a Company Blog

7. Experiment with video marketing

8. Engage your audiences with web widget marketing

9. Discover the benefits of mobile marketing

10. Create an effective email marketing strategy

Let’s look at each of these in more detail:-

1. Optimise your website’s content:

First and foremost, get your website content right. Make sure it is easily read by both humans and search engines. An essential variable applied by Search Engines in the way in which they rank websites is based on the relevancy of the content that the search engine is indexing.

2. Create a content development strategy for your website:

In addition to optimising the existing content on your website, it is essential that you develop a strategy to continuously increase your website’s content on an ongoing basis. All new content should be written specifically with the web reader in mind and should also be optimised for the search engines.

3. Invest in a paid search (pay-per-click) campaign:

When you pay for traffic (visitors) that click on your advertisements that are being advertised on search engines, this is called pay-per-click or search engine advertising. Paid search allows you to quickly leverage search engine traffic by bidding for keywords that are related to the products or services that you promote and sell on your website. Paid search advertising is particularly beneficial to companies who are not yet well ranked on search engines through natural search.

4. Publicise your website through article marketing:

Article marketing is regarded by Internet marketing experts as one of the most effective promotional methods to publicise your website and to increase the number of back links (incoming links) to your website content. To ensure ongoing awareness, articles should be submitted to suitable article directories, content publishers, article announcement lists and content syndication (RSS feeds). Make sure to publish the content on your own website before submitting it to article directories and publishers. Make it easy for the reader to bookmark your content on social search engines by including a bookmark button at the end of each piece of content.

5. Develop a social media marketing strategy:

Studies show that by the end of 2007 more than 60% of top global companies will have had some form of social media marketing strategy in place. Corporates and small business owners should create a clear social media marketing strategy as part of an integrated communications and marketing strategy. Social Media has become an essential component of online marketing and search engines are adjusting their rankings to include search personalisation. The social media revolution has been known to increase traffic to websites substantially.

6. Create a Company Blog:

In the past, corporates have been focusing marketing and communications efforts on becoming faceless. This has changes significantly. Where the online consumer has become very much in control, companies will no longer be able to connect with their customers in a meaningful and emotional way without having a personality. More and more companies are starting to realise the significance of establishing a company personality and we are starting to see more Corporate Blogs coming alive. Business Blogging will continue to become more lucrative as more and more people look to new media such as Blogs and social websites for insight.

7. Experiment with video marketing:

There is tremendous power and revenue-generating potential in Video Marketing. With the rapid ongoing growth of YouTube’s traffic in addition to the emergence of Internet Television websites, streaming video is dominating the international web and marketers are quickly scrambling to capitalize on this exciting channel. As companies seek to simplify video sharing, video marketing will become more interactive which could have huge implications for Affiliate marketing.

8. Engage your audiences with web widget marketing:

Widgets have made significant strides as an accepted marketing technique in recent months. Many new Blog oriented services are launching Widgets providing businesses with the opportunity quickly introduce their services and new products to audiences.

Web Widgets are small applets that live in HTML and provide miniature versions of a specific piece of content outside of the primary web site. Web Widget Marketing is not only an exciting new marketing technique; it is fast becoming one of the leading brand-building marketing strategies for businesses advertising online.

9. Discover the benefits of mobile media marketing:

Mobile media marketing has continued to grow at a meteoric pace as many web companies recognise the huge potential in mobile marketing. As new technologies emerge and standard websites are converted to ones can easily be accessed by mobile devices, companies will need to ensure that there websites are mobile-friendly. This leads the way for new and innovative opportunities to provide the consumer with improved brand and marketing experiences.

10. Create an effective email marketing strategy:

Introduce an effective Email communications strategy as part of your marketing strategy to grow your existing customer base and to expand your client base significantly through permission marketing and regular targeted communications. Engaging your customers with relevant, targeted information when, where, and how they want it is crucial to marketing success. By combining technological advances with tried-and-tested best practices, the future still looks bright for email marketers.

To conquer commercial combat, a significantly powerful Internet presence, supported by a brilliant E-Marketing Strategy, is paramount to ensuring that you remain competitive, increase revenue and magnetise your customers!

Own your own Social Network

Technorati Tags: Article Marketing, Media Marketing, Online Advertising Campaigns, Search Advertising, Video Marketing, Web Reader, Website Content

2008-12-29T03:44:18Z

Kendall Summerhawk asked:

Oops! There it was…

Or rather, there it wasn’t.

A decent looking website with a great big hole in it.

No, it wasn’t missing a results-rich headline, a thoughtfully-crafted message or a pretty photo of the hopeful (but unfortunately, in this case, hapless) entrepreneur about whose site I was shaking my head and “tch-tching”.

It was missing an in-your-face client name and email address capturing opt-in box.

Bummer. Because the high hopes and expectations of that website’s woman business owner are surely going to be all washed up before she even gets started.

Women entrepreneurs: Your opt-in box is NOT optional! It is the only thing that creates a link, a bond, a connection between you and your busy, barely-paying-attention website visitor. Think of your opt-in box as the glue that gets your new-found relationship to start sticking.

Because once you have your visitors’ names and email addresses, you have the means to begin creating close-knit relationships. Relationships where you deliver boatloads of inspiration and information in exchange for your visitors’ buying your products and services.

Okay, now that you know your opt-in box is an internet marketing must-have, let me share with you five powerful internet marketing tips to make sure your opt-in box is doing the heavy lifting it’s supposed to do. That’s the whole POINT of the Internet: get the computer to do the hard work so the woman business owner can focus on creating soul and success in her business!

WARNING: If you have a faint internet marketing heart, a couple of these tips may cause you to make a quick excuse as to why you can’t do them. Please, recognize that’s just fear of being bold and brilliant happening and yes, you CAN overcome it.

Think of it this way: you can’t make a big difference in the world if your audience isn’t completely hooked on to you as their new Goddess (guys, think Hero here) of Wisdom on your topic. So stop hiding out behind excuses and start showing up with your brilliant self!

Internet Marketing Tip: Put your opt-in box where it can be seen.

That means the top right corner of every page. Better yet, have your web designer integrate it into the “banner” (that’s the colorful part of your website design that goes across the top of the page) so it automatically appears on each page and does not take up any of the main text area real estate.

Internet Marketing Tip: Use the right bait.

Offering a newsletter as bait is sure to catch…nothing. Nowadays you have to offer a special report, information product, audio mini-seminar, email mini-course or even discount coupons for stuff your visitors want. Include an “oh, by the way, you’ll also get f’ree valuable articles every other week” message as a bonus (that’s your newsletter).

Internet Marketing Tip: Use a graphic to catch attention.

The goal is to make your f’ree give-away feel like it’s something your visitor could hold in their hand. Ask your web designer to create a mock-up of a magazine cover, CD cover or spiral bound special report then paste it into your opt-in box.

Internet Marketing Tip: Give it a price.

Even though you don’t sell your f’ree information product, give-away or newsletter you need to create a sense of value. Give it a price (mine is valued at $197.00) and include the price in your web copy.

Internet Marketing Tip: Say something provocative.

Please, no more hiding out behind the ubiquitous “download my f’ree special report today.” Yawn. Make your download invitation challenge what your visitor already thinks they know, tell them what awful soul-twisting catastrophe is waiting for them if they—gasp!—fail to give you their name and email address or dangle a carrot in front of them that is so organic, juicy and scrumptious that their fingers tumble over themselves typing in their contact information.

Okay, now it’s time to take a peek at YOUR website and evaluate the power of your opt-in box. My marketing coach challenge to you: Get it up to snuff this week and you’ll start seeing more visitors opting in to the brilliant results that only you can deliver for them!

fishing Social Network Community

Technorati Tags: Audience, Bummer, Email Addresses, Glue, Heavy Lifting, High Hopes, marketing tips

2008-12-28T09:02:19Z

Jack. Sinclair asked:

Affiliate marketing can be one of the very best ways to generate an income by working from home in your spare time. Of course, the more you put into your affiliate marketing efforts, the more you’ll get out of it - but even if you only have a little time to invest, you can still make some money in this business. If you want to really make it big in the world of affiliate marketing, you’ll need to put some hard work into it. In this article, I’ll give you a brief explanation of what affiliate marketing is and give you several tips on succeeding in affiliate marketing - including one very valuable piece of information; namely, the best affiliate internet marketing tip I ever got from anyone.

So what is affiliate marketing? Basically, it is a business venture where you, the affiliate, marketing a product or service for someone else, the merchant, by directing traffic to their website. Each time a visitor you have directed to their website makes a purchase, you will be paid a commission. The first thing you’re going to need is your own website - this can be done for free; although free websites look less professional, it’s better to go for a site of your very own.

You’ll need to choose an affiliate program next, preferably one that fits into an interest or area of knowledge you are already familiar with. It’s always easier to sell a product that you personally use and enjoy. You’re going to need to have content on your site that will draw traffic from people in your target market. Make sure you write informative, useful content which will catch the attention of readers and make them want to visit your site. If you are not confident in your writing skills, you can hire a copywriter to do this work for you. This content will help to establish you as a trusted expert in your niche; and everyone is more likely to buy a product or service which carries the endorsement of an expert.

You can write this content in the form of articles, which can be placed on your own website as well as submitted to the many free article directories online. These articles can contain a brief bio and a link to your site; when they are picked up for publication by other websites, e-zines and the like (and if your articles are well written, they will be), your link will be out there giving your site exposure and boosting your search engine ranking. Be sure to look into keywords which will be likely to be used by people in your target market when searching for your type of product or service and incorporate these keywords into your website content and articles. This will be a great help in making your site easier for prospective customers to find using search engines.

Now for the most important tip - the best affiliate internet marketing tip I ever got: This is simple but true; treat your affiliate marketing venture like a real business, it will reward you like one. If you want to make it big, you will have to put in some hard work to grow your affiliate marketing business. Don’t expect to get rich in a week if you’re only willing to spend a few hours working on it! Work hard and be consistent, and you’ll get to enjoy the rewards of your labour.

Article Quest Today

Technorati Tags: Affiliate Internet, Affiliate program, Business Venture, Directing Traffic, Money, Spare Time, What Is Affiliate Marketing

2008-12-27T12:07:57Z

Poh Wai Wong asked:

Trust is a very important aspect to your internet marketing business. You can only cultivate trust if you have build credibility in your online business.

Check out the following 6 ways to create your credibility in the online industry:

1. Informative

Be generous and share with others what you know about internet marketing. Your prospects will like you more if you can tell what they are doing wrong and how you can change that. Go learn more about the business and spread it out.

2. Expert

Now, the more information you have about online marketing, you will become an expert in the business. Your prospects will respect you for the secret tips you share with them. Internet marketers are aiming to become an expert in their niche because they know people listen to the expert.

3. Reward

Remember this, freebies always draw attention. And if you want to build a strong credibility in the online marketing arena, make sure that you only give out quality material. It will hurt you if you reward others with cheap product.

4. Socialize

Socializing with your prospects is not limited to sharing internet marketing tips only. You need to communicate with them and find out how you can help them. It is much easier to build your credibility in the business if you are friends with your prospects.

5. Association

People generally associate your character with what you do to them. And as a successful internet marketer, you want your prospects to know that you are a trustworthy person. So, the simplest thing you can do to create credibility in this business is to be honest, frank and keep your promise.

6. Inspirational

Shouting to your prospects that you are a credible person is not going to work. You need to inspire them to believe that. Try to build in some charisma when you are sharing internet marketing tips with your prospects. Let them know that they are dealing with a real person instead of computer software.

Own your own Social Network

Technorati Tags: Computer Software, Credibility, Freebies, Internet Marketers, Internet marketing, marketing tips, Simplest Thing

2008-12-26T04:23:57Z

Ronald W. Firquain asked:

Traditional marketing practitioners may have their tasks and strategies down pat within the usual marketing arenas that include promotions, advertising and the like in the usual avenues.

Internet marketing tips however proves to be a whole new ball game which will need a little more understanding and getting used to for people who are accustomed to the traditional methods of marketing.

For one thing, online advertisements started the whole business of internet marketing. Internet marketing of online advertisements can range from static images to full video interactivity. The benefit of this type of Internet marketing is that it doubles as an avenue for a print or video advertisement in just one venue.

There is also a lot of leeway in terms of producing online ads for Internet marketing in the sense that if you do not have the budget to shoot a video, you can utilize still images and animate it using easy to use computer applications. It is important however to understand that internet marketing tips of this type is not the same as your usual print or television commercial because online, your ad should be able to stand out enough for the audience to want to click on the ad and find out more.

Another benefit of Internet marketing ads is that it can say more and inform the audience more than any other type of ad can because it is interactive. Provided that you have the proper systems in place, a potential customer can click on your ad, learn more to get him or her hooked on your product or service and he or she can even purchase right then and there.

The ability of the potential customer to purchase instantly is truly a remarkable aspect of Internet marketing. You have to be ready though to keep your advertisements fresh when it comes to Internet marketing because materials here easily lose freshness more than if you utilized traditional print and television commercials to advertise your product or service. It would be wise to change your advertising material often to get the most out of your exposure.

Aside from visuals, you can use streaming sound for your Internet marketing needs. You can arrange it so that potential customers browsing a page who my not be inclined to click on ads will still hear your advertisement. It would take a certain amount of timing and creativity for this type of Internet marketing to work because you will need to catch the audience’s interest before he or she can turn the sound off. Another challenge to this type of Internet marketing is the fact that not all visitors to a page may have the volume on at all; in which case, your chances of advertising have been shot.

Another pro-active Internet marketing tool is instead of advertising in other pages, make your own website or blog to market your products and services. You will need to have a site free of bugs, relevant, and constantly maintained and updated so that potential customers that do visit will be enticed to continue to look around. There are some Internet marketing techniques that involve making your site optimized for search engines. This means that if a person enters a search string in a search engine that is related to what is on your website, your site will be one of the first results to come out from the search.

Questions And Answers Today

Technorati Tags: Arenas, Avenues, Budget, Computer Applications, Leeway, Television Commercials, Traditional Marketing

Social Networking?

2008-12-26T03:24:43Z

AnswerMan asked:

What’s lacking in Social Networking sites? and what are some of the newer cooler ones out there to check out?

Own your own Social Network

What are the best ways to market a new online social networking community?

2008-12-26T02:58:07Z

quizboy2000 asked:

I plan to start a business social networking community. The target group is professionals, any kind of professionals from CEOs to stay at home Moms. I’m confident about the quality of the site itself. But how do I get people there in the beginning, and how do I grow the site actively?

Questions And Answers Today

Technorati Tags: Business Networking, Ceos, Home Moms, Networking Community, Online Social Networking, Start A Business, Target Group

2008-12-25T14:19:46Z

Kelvin Lee asked:

Internet Marketing is not any secret as there are alot of products available online that can teach you internet marketing within a few days.

However, it is not the technique alone that determine your success in this area. It is a combination of several factors that propel you to success.

After being in this business for some time now, I have realized that my success lies in my understanding of these below factors

1) Correct Mindset: I see this as the most important factors of all time. You can have all the necessary knowledge, all the necessary computer skill and money to start this internet marketing business but without a correct mindset, you will never be successful in this business (NOT EVEN CLOSE). Before you actually start this online business, you need to first give yourself a timeline to succeed e.g. 2 years or 3 years. If you are thinking of one month or two months, I bet you are going to be very disappointed because such miracle seldom occur.

2) Brief Business Plan: Just to let you know, internet marketing is a real business that requires your constant effort to make it successful. There is no such thing as putting a few PPC ads and you will make several thousands every month. Those people who are successful in the PPC campaign are already studying this methods and trying out for years before they get there. Therefore you need a brief business plan showing you the direction of your business and what and when you should get something done.

3) Marketing Plan: Once you get your business plan ready, you need to decide on your marketing plan which is how you are going to build you list, what method of traffic generation you will be committed to do and how you want to craft your autoresponder system.

4) Set Your Budget: Without setting your budget, you will not be able to decide on your monthly spending such as how much to spend on traffic or how much to buy a product to upgrade your knowledge. Most affiliates quit this business because they have ran out of budget due to constant overspending on buying the next big time.

5) Set Your Time Table: Once you got all the above stuff done, you need to set a time table telling you what to do on which day, what to do on what time and not spending all your time browsing through your inbox for the next offers. (You need to be productive to be successful in this business)

With all these five things in mind, you are on the right path to success.

Now put this into practice and you will see the result in a few years time.

Get Your FREE 5 Days Mini Audio Course on “How To Develop Web Traffic To Your Site” by Internet Success Tips Newsletter here: 5 Days Mini Course

Article Quest Today

Technorati Tags: Alot, Autoresponder System, Business Plan, Few Days, Necessary Computer, Several Factors, Timeline